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Superpets Mission

Superpets mission statement is “Making pets products affordable” as we believe that pets make us better people. That’s why we create better values and quality products for pet owners to buy while remaining affordable. The company acknowledges the role of pets in peoples' lives. As a result, its mission statement contributes to:

1. Improvement of lives

2. Exceeding expectations

Pet products are the primary approaches that Superpets uses to not only improve the lives of the pets, but also those of their owners. The rise of this company made it technically easy to own and live with different types of pets in Singapore due to the wide range of products which the company offers. Over time, Superpets has expanded to all over Singapore, currently 14 stores islandwide and still growing strong.

Superpets Vision

Superpets vision statement is “Serving all your pets' product needs”. Superpets' passionate friendly staff helps bring pet parents closer to their pets so they can live more fulfilled lives. Through education and knowledge sharing with the customer to help improve the lives of their pets is surely a priority for this company.

Superpets Core Values

Superpets's core values underpin our desire to be “caring”. This is the foundation of the organization. The company demonstrates this virtue in how it treats both its customers and pets. Today, it is famed to have the best culture in the industry. Our Core Values demonstrated by our staff are "SUPER":

  • SSERVICE: To provide top-notch Service and Skills with the service philosophy of always going the extra mile for our customers.
  • –  UNITED: To work harmoniously when meeting the company goals together.
  • PROFESSIONALISM: To demonstrate our individual roles effectively and professionally.
  • EFFECTIVENESS: To be responsible & do the right thing the first time it is being tasked to us.
  • RESPECT: To work and create a conducive environment by treating both our colleagues and customers alike with respect.

Why shop at Superpets eStore?

Register as an online member with us (it's FREE!) and get access to a fast checkout process, easy order tracking and convenient viewing of past purchases. Our online members also get to earn points while they shop and get a chance to enjoy great savings!

What is the unique selling point of Superpets?

We always strive to go the extra mile for our customers and their pets. Our policy is to only sell what is needed and never oversell to any customer.

||“Treat all pets with respect and love and they will reciprocate your actions"

What are the ways to get in touch with Superpets for any enquiry?

It's really easy to get in touch with us! Simply drop us a call at 6458 8072 (10am to 6pm) or email us at! We're also on all your favourite social media platforms such as Facebook, Instagram and Telegram. So feel free to chat with us via Facebook or Instagram chat if you have any questions or enquiries to make. 

For Online Membership, Click here to register for FREE today!

For In-Store Membership, please click here for more information.

*Note: T&Cs apply. No return no exchange. Promotions are while stocks last. Thank you.